Overview: The Little Moons Little Shop, built by miniaturist Joshua Smith, delivered bite sized moments of joy to hoards of hungry consumers who enjoyed samples of the latest flavour, snapping and sharing across Instagram and TikTok. Ordering via the digital app, tiny samples were magically dispensed through a tiny service hatch. Created for History Will be Kind.

Role: Creative direction, Set build & fabrication, branding design, consumer journey design, digital experience

Overview: Working with One Green Bean, I produced a media event for Expedia Group brands (Expedia, Wotif.com, Stayz), who for the first time came together to release the No-Normal Travel Trends Report 2023, a comprehensive view of traveller trends as we head into the new year.

Role: creative direction, branding design & fabrication, styling, end to end production.

Overview: Working with Mango, I helped take Blue Ribbon ice cream back to 1960 with this quirky black & white media event in the park

Role: creative direction, branding design & fabrication, styling, end to end production.

Overview: As part of a global celebration of 50 Years of the BMW M series, I helped Kojo Productions conceptualise and build a multi level display of some of their rarest and most iconic models at Melbourne’s Motorclassica event.

Role: Concept design, creative direction, copywriting

Overview: Emotive engaged The Studio to create two stand-out brand experiences to launch the partnership between Optus and Sydney Gay and Lesbian Mardi Gras as part of the two week celebrations in 2022.

Role: Creative Direction, set build, prop fabrication, costumes and styling

Overview: Working with Grafitti Agency, The Experience Studio developed The Holiday Lab, a pop-up retail experience to help prescribe Australians with a tangible remedy for their post-holiday blues.

Role: Creative strategy, full concept design and layout, consumer journey design & creative direction, copywriting.

Overview: Together with Emotive, I created The Optus Tradie Pit Stop: a pop-up pampering experience at Mitre 10 that showed tradies how they can reduce their admin through Optus Business solutions.

Role: Creative direction, Set build & fabrication, branding design, consumer journey design, Samsung handset integration

Overview: To celebrate the launch of the final season of Game of Thrones, I collaborated with Foxtel and DDB to invite fans to pay their respects at a pop-up graveyard hidden in the trees of Sydney’s Centennial Park.

Role: Media launch event, overall event operations

Overview: To promote Specsavers new range of sunglasses I created The Creators Runway, a social campaign which engaged influencers to develop their very own summer runway edits.

Role: concept design, creative direction, creator engagement, copywriting

Overview: Working with Amplify Events I developed and executed two hero bar activations for Aperol at the Australian Open 2020.

Role: creative strategy, concept design, art direction, fabrication, on site production

Overview: My studio was engaged by VisitBritain for their Australian launch of Find Your Great Britain. Marrying two of Britain’s most popular exports, gin and gardens, we transported key industry, political, trade and media stakeholders to different places around this magical island.

Role: Creative strategy, concept design, creative direction, end to end production, copywriting

Overview: My Studio was brought on board by One Green Bean to create a launch event for beauty media and influencers to celebrate The Body Shop’s new range of Body Butters.

Role: creative direction, branding design & fabrication, styling, end to end production.

Overview: In a unique series of wild parties driven by PR and social media , I helped Jägermeister deliver an authentic taste of Berlin nightlife. After searching for the unusual event location, and having their phones confiscated on entry, guests were immersed within an uninhibited world of strange characters, performances and top Berlin DJs.

Role: Creative strategy, creative direction, fabrication, styling, talent sourcing, content creation, end to end production, copywriting

Overview: With Kojo Productions, I designed The Repco Garage as part of the brand’s partnership of the Supercars Championship. The Garage combined an online hub offering fresh content, while at the track it was the destination to meet up, watch demos and builds and immerse yourself in the Repco brand.

Role: Creative strategy, creative direction, concept design, copywriting

Overview: Specsavers Australia engaged me to create a social campaign to promote their new range of designer opticals. I developed a series of short form videos with a range of collaborators across different passion points.

Role: concept design, creative direction, creator engagement, copywriting

Overview: Together with The Sound Campaign I created an always-on platform positioning Harley-Davidson at the centre of custom bike culture. Tactics in included partnerships, influencer content, build projects, pop ups and garage gigs which all helped grow brand advocacy with younger riders.

Role: Creative strategy, concept development, talent and event partnerships, end to end production, copywriting

Overview: For One Green Bean, I designed and produced an exclusive media and influencer event for the new L’OR Barista home coffee machine with chef and TV personality Manu Feildel.

Role: Creative direction, art direction, end to end production

Overview: I helped The Sound Campaign throw a media event for Jack Daniels on Thanksgiving Day with a big slice of Southern Hospitality. A local BBQ legend was flown over from Lexington, TN and his huge cooking pit was recreated for guests at Sydney’s Three Blue Ducks, alongside delicious cocktails and live bands.

Role: Creative strategy, concept design, creative direction, branding design & styling, talent sourcing, end to end production

Overview: a social campaign with MINI to launch the new Cooper S Sidewalk in Australia. Sidewalk Sounds was a top-down travelling party featuring Aussie pop singer Owl Eyes joined by a revolving back seat of friends hitting her favourite spots in Sydney.

Role: Concept creation, screenplay, creative direction, shoot direction